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Archive for the ‘Advertising’ Category

Normally, if you want to have professional designers custom build authors site, you must be prepared to dish out at least a few hundred dollars. All this can change if authors know where to find the best deals, the best designs for the lowest price. Here’s a rough guide:

First, you must understand that it is a rip off to get companies to design websites for you. Have you ever seen those advertisements in newspaper classified ad sections that offer a 5-page website at $500? These companies are established companies with physical locations, therefore they have to increase the amount they charge to pay off some overheads: office rent, designer’s wages, advertising costs and so on.

Therefore, it would be wise to find freelance authors designers who work from home. These people are often working from home so they do not have a high operation cost like that of a company. On the other hand, they will be able to design images with quality similar to those of designers from big companies, so it’s a “no-brainer” choice.

However, choose freelancers with care. The best way to do this would be to go to elance.com. There, you can post the abstract of authors project and get thousands of freelancers to bid on your project, so you will surely get the best deal. On top of that, you will be able to choose the designers based on their experience, past transactions and ratings, so your value for money is secured.

Another route you can take is to design authors website yourself. Think about it, if you only need 5 simple pages to present some simple information, why waste hundreds of dollars for it? Just spend a little time to sit down and do it yourself. You’ll be able to design your own sites even if you do not know a single line of HTML code with the help of WYSIWYG (what you see is what you get) programs such as Microsoft Frontpage, Macromedia Dreamweaver and so on.

Blog advertising is an advertisement “system” through the internet which uses blog as the media of advertisement. The reason why blog is chosen to carry out this task is because blog is accessible worldwide. As long as people have an internet connection they can access on anyone’s blog. If there are many people can access it, it will be a good media for doing some promotions.

That is the benefit for the advertisers, and now is the benefit for the bloggers. The blogger, who provide blog for advertisement, will be paid for each advertisement published, so it is actually like an ordinary advertisement system where the advertisers pay the blogger some money if their blog advertising is posted.

To join this kind of business, actually there are a lot of internet sites available, but we must be careful to choose one since if we are choosing the non-trusted one, you could lost your money, one of the trusted site for doing this kind of business is Linkfromblog.com. This is a trusted advertise on blogs site that already certified by COMODO. The sign up fee is free and use your PayPal for the transaction. What are you waiting for? Visit this site right now and start earning more money.

If you can follow these hints you should be able to work out a “cracker-jack” ad for either yourself or a client. Next week we’ll take a look at handling the media.

• Use What’s Already Available.
  Before you spend a lot on photos and illustrations, look at what you have lying around. It’s free.
• Can the Approach Work?
  Not to discourage free form thinking, but you should reject approaches that demand too much BLT (budget, labor, and time). Instead, prepare ads that require your talent and not months and bucks.
• Frugality Makes You Timely.
  The smaller the production budget, the sooner your ad can get in the market. This is the “Rule of Thumb.” The reason is because you’re not relying on other resources. So, unchain your ads from expenses and move fast.
  This is worthwhile because if economic conditions suddenly change (and they will), you can quickly respond with a new ad message that addresses the new economy. You might decide to say, “Now more than ever, it pays to use our product.” You’ll again leave your competitors in the dust because they’re tied to expensive ads and long production timetables.
• Watch Your Language.
  Most people don’t realize the power that’s packed in language. One misused phrase can upset thousands of people, so keep you antennas up and use your judgment.
  For instance, use nothing at the expense of a certain group. This will offend people. Instead, show that an ad can get results from scores of readers and a smile from every one of them.
  Don’t make fun of the prospect in a “we’re just kidding” way. He’s not paying much attention to your ad, so he won’t get the subtle nuances of your wit – only enough to be insulted.