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Have you heard the saying, “Prospecting is the lifeblood of network marketing”?

Picture yourself having this “leaking bottle” and your objective is to fill it up with water to its brim.

Because there are holes in this bottle, when you start filling it up, some water will simply leak away. Thus, in order to achieve your objective, you must fill the bottle at a rate faster than the rate at which the water is leaking out.

You see, your network or downline organization is just like a “leaking bottle”. Whether you like it or not, you have to realize that some of them are going to drop. So, in order to build your network, you must replenish your downlne at a rate faster than the normal attrition rate.

Through my three years of network marketing experience, I have developed a simple 3-step strategy that creates a surefire stream of prospects for me:

1. Attend Networking Events Regularly

2. Create A List Of Names Daily

3. Contact Your Daily List Of Names

Step 1: Attend Networking Events Regularly

This article focuses on the “networking” part of a network marketer. (Let’s leave the “marketing” part to another article.) It is extremely important that a network marketer learns how to network well and attend networking events regularly.

First, attend networking events regularly. Why? It’s because you need to replenish your name list which is most likely limited to a few dozen names.

Once you collected their contacts, add these names to your master name list that your upline or your network marketing company tells you to make when you first start out in your network marketing business.

Step 2: Create A List Of Names Daily

This is a daily list of names that you create from your master name list.

Each morning, I create a list of 10 prospects to contact. I use a simple notebook to write down the 10 names so that I can carry it in my pocket everywhere I go.

Step 3: Contact Your Daily List Of Names

Throughout the day, I will contact as many of these prospects either by phone or short message service (or sms).

Depending on my relationship with each of these names, I will “talk” to them accordingly. When I receive a response, warm up the relationship a little before asking for an appointment.

By doing this consistently, you will find that after a few weeks, you would have created a surefire stream of prospects for your network marketing business.

If you are involved in any type of multi-level, network marketing program, home based business, or other type of direct sales program, then you are probably interested in building your business using business opportunity seekers. These are people who have expressed an interest in a home-based business, extra-income opportunity, multi-level marketing, or entrepreneurship by signing up on one or many websites that match business opportunity seekers with the type of offering they are looking for.

There are also people who may not be interested in actually running a business of their own, but simply want to make some extra income working for someone else. In this instant, what they may be looking for is to get a second or part-time job. Those who are serious business builders are business opportunity seekers who want to be in charge of their own fate, and be able to make their own decisions on business matters, not simply do what someone else wants or tells them to do.

There are a number of list providers on the internet that specialize in gathering information on perspective business opportunity seekers, by asking them to fill out a simple form about what type of money making venture they are looking for. The lead company then compiles this information for sale to multi-level marketers (MLM) and other types of businesses who need fresh responsive leads, not just lists that have been circulated to thousands of people.

Making calls to these people will not be a positive experience because they have already been bombarded with calls from your competition. They dont want to hear what you have to say. On the contrary, actually speaking with a true business opportunity seeker is a refreshing experience, because this person really wants to listen to you about what you have to offer. Lead companies also sell pre-qualified leads that can greatly increase your efficiency and level of success. These pre-qualified business opportunity seekers have been contacted by the lead company to verify the type of opportunity they are looking for, so that they can be matched as closely as possible for just the right fit.

Business opportunity seekers have always been the primary target for any MLM, direct sales, home based businesses. It is not always possible to continue recruiting new people from your warm market only. At some point, all multi-level marketers must search for business builders outside of their group of family, friends, and co-workers to connect with those people who are just waiting to be found. So, are you a business opportunity seeker?